Calm, Confident Dogs. Peaceful Homes.
Private, concierge, in-home training — we come to you.
Whether you’re at work, at the gym, or running the kids around, we handle the training.
Why Folly Dogs?
10+ years of experience
Thousands of dogs successfully trained
Over a hundred 5-star reviews
Private, concierge, in-home training — we come to you. Whether you’re at work, at the gym, or running the kids around, we handle the training. You’ll receive clear updates on what we worked on and how to maintain progress at home.
Referral-Only, Boutique Experience.
Folly Dogs doesn’t rely on social media trends or high-volume marketing. Our business is built on word-of-mouth, trusted referrals, and real results. That means we only take on a select number of clients at a time — so your dog receives the time, attention, and care they deserve.
Former founder of Pure Energy Dog Training (2015–2024)
Boutique, in-home training serving Charleston, Folly, Johns Island, James Island and surrounding areas
Focus on calm, confident, well-mannered dogs that you can bring with you anywhere
Our Services
2 Weeks • 3–5 Training Days per Week
$1,800 – $2,200
Imagine a puppy who sleeps peacefully, greets gently, walks calmly, and fits smoothly into your family rhythm. That’s the foundation we build so you can enjoy the sweet puppy season and not feel overwhelmed.
An outstanding foundational start for puppies or young dogs needing structure, obedience and routine.
We focus on calm behavior in the home and clear communication between dog and family.
Includes:
• In-home training sessions (60–90 minutes each), conducted whether you are home or away, ensuring training fits seamlessly into your day.
• Core obedience (Sit • Down • Place • Stay)
• Crate training + potty training + household manners
• Gentle leash work + calm door greetings
• End-of-program owner coaching lesson
• Digital homework + reinforcement plan
Recommended For:
Puppies or families wanting a strong start.
Training Tools Included in Price: Custom Folly Dogs Leash, Ecollar from Ecollar Technology, Comfort Pads, Prong Collar or Slip Lead, Long Line, Carabiner.
($350+ value)
4 Weeks • 3–5 Training Days per Week
$3,500 – $4,500
Picture your dog becoming the calm, confident companion you always hoped for — walking politely, resting peacefully, able to join you anywhere and fully integrated into your life. That’s our specialty.
A complete lifestyle reset.
We build reliability, confidence, and calm behavior — at home, on walks, and in daily life.
Includes:
• In-home sessions + neighborhood outings (60-90 minutes each), conducted whether you are home or away, ensuring training fits seamlessly into your day.
• Loose leash walking with distraction control
• Obedience: Place, Sit, Down, Stay, Come, Kennel Up
• Public manners (parks, restaurant patios, walks, outdoor spaces)
• Confidence building in real-life environments
• Mid-program coaching session + final owner lesson
• Text/video updates & ongoing support in our app
• Custom reinforcement plan for your home routine
Recommended For:
Dogs who pull on leash, struggle with focus, don’t listen, over-hyper, jump, bark, or benefit from consistent structure.
Training Tools Included in Price: Custom Folly Dogs Leash, Ecollar from Ecollar Technology, Comfort Pads, Prong Collar or Slip Lead, Long Line, Carabiner.
($350+ value)
6–8 Weeks • 4–5 Training Days per Week
$6,000 – $8,000
Can you picture a day where walks don’t feel stressful, guests don’t trigger chaos, and leaving the house doesn’t send your dog into a panic? This program is for you.
For dogs needing deeper help: reactivity, anxiety, frustration, overwhelming energy, or layered behavior challenges.
This program creates real transformation — paired with long-term family coaching.
Includes:
• Intensive daily in-home training, conducted whether you are home or away, ensuring training fits seamlessly into your day.
• Real-world outings (beach, town, markets, trails)
• Threshold control + calm mindset work
• Impulse + energy regulation
• Kennel work
• Owner lifestyle guidance and structured home routines
• Weekly owner coaching lessons
• 30-day and 90-day follow-up sessions
• Priority scheduling + continued support
Recommended For:
Families seeking not just obedience, but a peaceful home and a confident, regulated dog.
Training Tools Included in Price: Custom Folly Dogs Leash, Ecollar from Ecollar Technology, Comfort Pads, Prong Collar or Slip Lead, Long Line, Carabiner.
($350+ value)
Optional Add Ons
• Refresher / Follow-Up Session: $175 - $250
• Weekend / After-Hours Scheduling: +20%
• Travel outside core service area: Assessed case-by-case
Let’s work together
More about Folly Dogs
Expertise You Can Feel
Folly Dogs is a concierge, in-home day training company serving Charleston area families. With more than 10 years of professional training experience, we’ve helped thousands of dogs and earned over a hundred of 5-star reviews. Our approach is calm, clear, relational, and grounded in real-life routines — not quick fixes or overwhelm.
Folly Dogs was founded by Stacey Cotter, former owner and creator of Pure Energy Dog Training (2015–2024). Before launching her first company, Stacey worked in government animal welfare managing an animal shelter, where she saw firsthand how training — paired with owner education — could change the entire trajectory of a dog’s life. That experience shaped everything that came after: training focused on communication, confidence, structure, and a peaceful home. Leaving Pure Energy to serve NC, Stacey launched Folly Dogs in 2025 in Charleston, SC.
Over the past decade, Stacey has offered private lessons, group training, and board-and-train programs. Through thousands of sessions, one approach consistently delivered the strongest long-term results: Day Training.
It’s the perfect blend of Board & Train and Private Lessons — combining the professional structure of trainer-led sessions with the owner involvement and real-home practice that creates lasting change.
Why Day Training Works Better
Board & Train can create fast progress — but:
Dogs are away from home for 2–4 weeks
Owners miss their dog
Owners must learn everything at once at the end
Dogs must “re-learn” behavior back home
Private Lessons are helpful — but:
Owners receive a lot of information all at once
Progress depends entirely on daily follow-through
It can feel overwhelming or easy to fall behind
Day Training is the balance:
We come to you. Your dog stays in the comfort of their own home.
Your dog trains multiple times per week, gaining real repetition and consistency.
You receive small, manageable guidance each day, not information overload.
You learn with your dog — making progress feel natural, confident, and sustainable.
Your dog comes out of each session fulfilled, tired, and calm — and you learn how to maintain that rhythm.
We support you fully with:
Ongoing coaching in our app
Reinforcement plans you can actually follow
Check-ins and continued guidance
Free monthly pack walks to maintain social skills and structured connection
This is training that strengthens the dog, the home, and the relationship.
Meet your trainer
FAQs
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In-home day training is personalized dog training that happens right inside your home. We work with your dog for structured training sessions 3-5 days a week while you go about your schedule. At the end of each training session you receive video and written updates explaining what we worked on that day.
It offers the effectiveness of a board-and-train, combined with the clarity and involvement of private lessons — without your dog leaving home.
You’ll also receive:
Daily progress updates with photos/video in our training app
Clear homework assignments to follow between visits
Short instructional videos recapping what we worked on
Owners are asked to work with their dog 10–15 minutes per day.
This consistency strengthens the bond between you and your dog and builds your confidence handling the leash, giving direction, and reinforcing calm behavior.
We train your dog — and we teach you, too. We are a team.
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No — you can be home, or you can go about your day. After each session, you will receive training videos and/or homework in our app to recap what we worked on and guide your practice.
We do have one final transfer session at the end of the program that requires you to be present.
This session is typically around 90 minutes and focuses on your handling skills — making sure you feel confident, clear, and fully prepared to continue the training after the program wraps up. We answer any and all questions and remind you we are here for continued support.
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Programs typically run 3–4 weeks, depending on your dog’s age, behavior, and goals. Training plans are always customized — no one-size-fits-all programs because every dog is different.
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We work with:
Puppies learning foundations
Adult dogs needing manners and structure
On and off-leash obedience
Leash pulling and calm walk training
Jumping, nipping, barking, or overexcitement
Nervous, anxious, or reactive dogs
Crate training, potty training
Confidence building and household calm routines
If you’re feeling overwhelmed — we specialize in restoring peace and confidence.
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Most dogs learn:
Calm behavior in the home
Relaxing on a “place” bed
Commands: Place, Sit, Down, Come, Kennel Up, Heel
On and off-leash obedience
Holding commands with implied Stay built in
Polite leash walking with no pulling
Listening with distractions
Confident, predictable daily routines
And equally important — you will learn how to maintain it.
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We use a balanced, relationship-centered approach focused on clarity, calm, and consistency.
Our goal is to create a dog who is relaxed, confident, and responsive — not stressed or overworked.
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Yes. Every program includes ongoing support, so you never feel on your own. We make sure you feel confident and prepared long after the sessions end.
We also offer FREE monthly pack walks for ongoing support and socialization. Once you complete your training program you will receive notice for when those events are held.
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Click Book Now at the top of our page to send your inquiry. We’ll schedule a quick call to learn about your dog, your goals, and recommend the best program for your family. We look forward to working together!
Contact Us
Interested in working together or have a question? Fill out this contact form and we will be in touch shortly. We can’t wait to hear from you!